The Clock That Had No Hands and Nineteen Other Essays About Advertising

by Herbert Kaufman

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Herbert Kaufman was an advertising executive, leading the Herbert Kaufman Advertising firm, located in Manhattan. Prior to it, he was a partner at Du Fine/Kaufman. His emphasis was on smaller businesses, particularly in graphic arts and printing. In this particular work, he offers several stories about his experiences in advertising, offering insight for marketing, advertising and general business executives. In addition to his expertise in traditional advertising, Kaufman served in the US Navy’s publication office during World War II.

 

Goodwill and Its Treatment in Accounts: A Historical Look at Goodwill, Trade Marks & Trade Names

by Lawrence R. Dicksee and Frank Tillyard

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Lawrence R. Dicksee was deeply invested in all aspects of numbers when it came to business. He was head of a firm of accountants, Sellars, Dicksee and Co. He was also an esteemed scholar, working as an accounting professor at the University of Birmingham, while also serving as a Lecturer at the London School of Economics.

Dicksee began his practice as an accountant in 1886, and then began teaching later, in 1902. Even if students did not take a class with him, they likely encountered him, as he wrote numerous accounting textbooks, such as Advanced Accounting, Hotel Accounts, and Bookkeeping for Accountant Students, among numerous others. Dicksee had a deep impact on accountancy as it is taught, particularly in the United States. Goodwill and its Treatment in Accounts offers one such example.

This edition is dedicated to Rex Kallembach, CPA.

 

Money and Its Laws: Embracing a History of Monetary Theories: and A History of the Currencies of the United States

by Henry V. Poor

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Henry Varnum Poor was born on December 8, 1812 in Andover, Maine. He went on to graduate from Bowdoin College in 1835, and then practiced law with his uncle’s firm. Poor became quite rich after he and his family invested in Maine’s timber industry, and then in the incipient rail industry. As part of his investment, he decided to create a compilation of financial information on railroad companies, History of Railroads and Canals in the United States. Ultimately, Poor, along with his son, Henry William, ended up developing Standard & Poor’s, the extraordinary financial information giant. Many of the family’s papers are held at the Arthur and Elizabeth Schlesinger Library in Harvard University.

 

Beijing Express: How To Understand New China

by David Baverez

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ABOUT THE BOOK

2017. The new President of France just took office. He knows his country needs radical reforms. The question is how to make his mark from the word go and how to make a clean break from his predecessors’ policies. He has an idea: instead of going to Berlin on his first official foreign visit – as is customary – why not go to Beijing? What better example is there of a country where radical reforms have met with success? In order to get a better idea of how things are changing in China, he asks someone who lives and works there and has daily contact with Chinese people to come with him.
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During the flight from Paris to Beijing on the presidential jet, he and his traveling companion have a lively, quick-fire conversation about China. What comes to light is far from the preconceived ideas held in the West. We see the true nature of the new Chinese cultural revolution, backed by technology, service industries, and the thirst for consumer goods – an unexpected source of inspiration when it comes to reforming Western economies.

ABOUT THE EDITOR

David Baverez is a private investor. He has been based in Hong Kong since 2012, where he finances and advises various starts-up. Previously, he was a fund manager for 15 years, first at Fidelity Investments in London and Boston, then as the Founding Partner of KDA Capital, a European Equity fund, until 2010.

He first published Beijing Express in France (Paris-Pékin Express – La Nouvelle Chine racontée au futur Président ; Éditions François Bourin, 2017). He is also is the author ofGénération Tonique – L’Occident est complètement à l’Ouest (Plon, 2015) and is a regular columnist in French newspapers L’Opinion and Les Echos.

 

 

Collaborating Through Virtual Communities Using Cloud Technology

by Diane Stottlemyer

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Collaboration and communication are both essential for successful interaction and participation in virtual communities. In this book, there are discussions of how a virtual community can be an essential communication tool to enhance traditional and online schools. In addition, the virtual community can provide information on the importance of collaboration for those who want to discuss a specific topic area. The virtual community is a tool that can encourage the interaction and exchange of information between individuals. Cloud Technology has helped schools in many ways managing cost while still improving communication and e-collaboration. Cloud technology has increased opportunities for setting up online communities and enhanced e-collaboration which can improve learning and productivity. This book will guide educators with using and managing cloud technology and other services to develop online communities.

Dr. Diane Stottlemyer is an educator and quality consultant that has worked in the field of information technology for over 25 years. Dr. Stottlemyer has been sharing her expertise with students at different universities in the areas of quality assurance, computer science, doctoral studies, and information technologies. She has also worked as a consultant to improve web accessibility, web design and universal design. Dr. Stottlemyer received her PhD from Northcentral University, an MSQA from the California State University in Dominguez Hills, a M Ed from Northcentral University, an MA in Management and her MS in Legal Research from American Public University. Dr. Stottlemyer is a firm believer in education and learning through an online community.

The Idea of Neoliberalism: The Emperor Has Threadbare Contemporary Clothes

byJohn Dixon

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Neoliberalism, as a set of ideas, represents the 1970s rebirth—rebranding—of classical liberalism, which originated in the mid-eighteenth century Scottish Enlightenment. This book is about those ideas. It assembles an archetypal ideational construct of neoliberalism, so permitting the demarcation of its worldview, grounded in a set of framing assumptions (organizing ideas) and associated blind spots (reality obfuscations), which enables social reality to be consistently—but incompletely—described, explained, and understood as Neoliberalism presume it to be. This is the methodological tool used to mark out and analyse the incompleteness of the dogma—the Holy Grail—of neoliberalism. The conclusion drawn is that, metaphorically, the emperor’s clothes—all made made in a bygone era—are threadbare for the twenty-first century.

Professor John Dixon B Econ, M Econ, PhD (Public Management and Administration) is Professor of Public Administration in the Department of Political Science and Public Administration at the Middle East Technical University in Ankara, Turkey. He is Emeritus Professor of Public Policy and Management at the University of Plymouth in the United Kingdom. He was elected a fellow of the British Academy of the Social Sciences in 2004, and has been an honorary life member of the American Phi Beta Delta Honor Society for International Scholars since 2006, nominated by the Public Policy Organization and the American Political Science Association.

 

Productive Bee-Keeping Modern Methods of Production and Marketing of Honey: Lippincott’s Farm Manuals

by Frank C. Pellett

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Lippincott’s developed a series of manuals regarding agricultural production, including this volume on beekeeping. Among other things, it offers a historical look at apiculture, the practice of human harvesting of products from honey bee colonies, as well as its marketing methodology. Beekeeping has quite a history, dating back to at least 15,000 years ago.

The story of J.B. Lippincott & Co. offers a look at the complexities of the publishing industry. J.B. Lippincott & Co. was an American publishing house established in 1836 by Joshua Ballinger Lippincott, which still exists today as Lippincott Williams & Wilkins, which itself is an imprint of the publishing conglomerate, Wolters Kluwer, and focuses on technical journals. Initially J.B. Lippincott & Co. published Bibles and other religious materials, before expanding into fiction, almanacs, medical and other books. Later, Lippincott’s Monthly Magazine was issued, from 1868-1914 and offered novels, short stories, opinion pieces and other writings. In 1978, Lippincott’s was acquired by Harper & Row, which was then acquired by Wolters Kluwer in 1990.

 

Contracting, Logistics, Reverse Logistics: The Project, Program and Portfolio Approach

by Dr. Robert Lee Gordon

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Contracting, logistics, and reverse logistics are intertwined with the project management, program management, and portfolio management disciplines. In recent years, organizations have started to offer certifications into the strategic areas of program and portfolios. Contracting, logistics, and reverse logistics are strategic opportunities for companies. For this reason, three programs benefit from an overlapping text that demonstrates how project, program, and portfolio management (PPPM) drives better strategy. Ultimately, successful strategy leads to increased value and the difficult topics of ethics, culture, relationships, and a company’s return on investment (ROI).

logisticsThe book is divided into 9 sections and a total of 28 chapters. Each section culminates with a summary of each section. The textbook is followed by three workbooks: one each for contracting, logistics, and reverse logistics. The workbooks provide case studies, questions, and essays for each case study, while chapters are concluded with proposed weekly discussion questions, sample test/quiz questions for each chapter. These chapter questions could be used to populate potential final exams.

Dr. Robert Lee Gordon is currently the Program Director for the Reverse Logistics Management department at American Public University. Dr. Gordon has over twenty-five years of professional experience in supply chain management and human resources. Dr. Gordon earned his Doctorate of Management and Organizational Leadership and his Masters of Business Administration from the University of Phoenix as well earning a Bachelor of Arts degree in History from UCLA. Dr. Gordon has been teaching for over sixteen years and regularly instructs courses in reverse logistics, transportation, contract management, project management, and human resources. Dr. Gordon has over forty published articles about reverse logistics, supply chain management, project management, human resources, education, and complexity. Dr. Gordon also has four published books on the topics of Reverse Logistics Management, Complexity and Project Management, Virtual Project Management Organizations, and Successful Program Management.

Recollections of the Early Days of American Accountancy, 1883-1893

by James T. Anyon

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accountAccountants are often hidden from view and little considered as part of history, though their impact on our lives is tremendous. Business history sadly tends to neglect the field, so small gems such as Recollections of the Early Days of American Accountancy, 1883-1893 are often lost to scholars. In this informative work by James T. Anyon, the story of the formation of the first public accounting firm in 1883 through the development of the American Association of Public Accountants offers an unusual glimpse of how this profession came to know itself, become standardized and developed a community of practitioners. This edition is dedicated to Rex Kallembach CPA, longtime Treasurer of the Policy Studies Association and a generous and good friend of academia.

A Book of American Trade-Marks & Devices: An Illustration of Early Advertising Logos

by Joseph Sinel

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The majority of American businesses fail, falling apart within the first few years of inception. Running a business is terribly difficult as the carnage reflected in A Book of American Trade-Marks illustrates, offering a graveyard tour of popular and powerful businesses nearly a century ago, an insight into past societal needs as well as tastes. The business logos selected here by Joseph Sinel run the gamut, but emphasize highly stylized logos. A Book of American Trade Marks is an invaluable resource for designers and historians alike, offering a review of Art Deco design in particular, as well as a valuable cache of businesses from the paper and automotive industries.

This edition is dedicated to Attorney Larry Millstein, keen and learned observer of the world of copyright and patents.

The Public Administrator: Contenders, Contentions, and Tensions

by John Dixon

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This book is the outcome of a 30-year intellectual odyssey. It focuses on the behavioral connotations of public sector reform. Its setting is the multi-pronged criticisms that have been made in recent decades of traditional hierarchical bureaucrats. Their critics have diverse reform agendas, but ultimately, they expect bureaucrats to change the way they think and behave. Central to reform is, then, the battle between the contending perspectives on the quintessence of the role-model public administrator—the exemplary appointed government official. Understanding the human dimension of public sector reform is, thus, at the heart of this book. Professor John Dixon is Professor of Public Administration at the Middle East Technical University in Ankara, Turkey. He is the Emeritus Professor of Public Policy and Management at the University of Plymouth in the United Kingdom. He is a fellow of the British Academy of the Social Sciences, nominated by the British Social Policy Association, and an honorary life member of the American Phi Beta Delta Honor Society for International Scholars, nominated by the American Political Science Association and the Policy Studies Organization.

Trademark Power: An Expedition into an Unprobed and Inviting Wilderness

by Glen Buck

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Glen Buck was an owner, author and marketer operating the Gardner-Glen Buck Company, an advertising agency operating out of New York, Chicago and St. Louis. He was born in Grand Rapids, Michigan, and rose from being the advertising manager at Olds Motor Works to directing advertising at the Ford Motor Company. He also assisted the government with World War I promotional efforts. His company, the Gardner-Glen Buck Company, helped to advertise everything including office supplies, hosiery and frankfurter rolls to the public. Buck’s work and writings help to illustrate the marketing style and mindset of advertising during the turn of the century. Although some of the writings are nearly a century old, they still hold true today: “America wastes as much money in stupid advertising as she does in bad politics. Success in advertising is dearly bought if it depends upon extravagant expenditures rather than skillful craftsmanship.” This work, along with Buck’s other works, What’s the Matter With Advertising? and The Cost of Confusion, explores the idea of good advertising, rather than the ethics of “skillful” manipulation of the public, though Buck did tread the subject in his 1930 work, American Advertising Must Mend Its Ethics.