by Joseph Sinel
The majority of American businesses fail, falling apart within the first few years of inception. Running a business is terribly difficult as the carnage reflected in A Book of American Trade-Marks illustrates, offering a graveyard tour of popular and powerful businesses nearly a century ago, an insight into past societal needs as well as tastes. The business logos selected here by Joseph Sinel run the gamut, but emphasize highly stylized logos. A Book of American Trade Marks is an invaluable resource for designers and historians alike, offering a review of Art Deco design in particular, as well as a valuable cache of businesses from the paper and automotive industries.
This edition is dedicated to Attorney Larry Millstein, keen and learned observer of the world of copyright and patents.